Structure of the blog:
1) Introduction
2) Understanding Search Engine Optimization
On-page SEO
Off-page SEO
2) The Importance of SEO for your business
3) Developing an effective SEO strategy
Functioning of a search engine
Determining the relevancy of a page
Understanding your audience
Issues encountered while matching content to queries
Marketing your content
4) Creating a Search Engine Friendly Web Page
HTML format content
Link structures
Common reasons why a search engine may fail to reach your website
Keywords
Types of keywords
Keyword Stuffing
Effective keyword usage tips for optimizing a page
5) Importance of title tag, meta-description and URL structure for SEO:
Title Tags
Creating effective Title tags
Meta Description
URL structure
Rules for building strong URL structure
6) SEO and the issue of content duplicity
7) Features of a successful website
8) How user experience influences search rank
9) The role of good content in SEO
10) The importance of links in SEO
Ways in which link influence search rank
11) Useful SEO tools
12) Google Penalty
Ways to recover your rank
Ultimate Google SEO Guide for Beginners
Are you eager to improve your website’s rank and yet baffled by the techniques of SEO? Are you looking for an effective SEO guide to garner traffic through Google search?
Well, the task of crafting and implementing a strong SEO strategy can indeed be challenging. However, with the help of a methodical Google SEO guide, you can successfully build a structured SEO plan. To simplify it for you, we present here a comprehensive SEO starter guide that offers insight into the techniques of SEO. Our search engine optimization starter guide is designed to offer clarity about the fundamental aspects of SEO. Understanding and adhering to Google SEO guidelines can certainly help to develop a high-yielding SEO strategy.
Read on to discover valuable SEO for beginner’s tricks that can help you reap rich results on search platforms.
Understanding search engine optimization:
seo
Search engine optimization or SEO encompasses all techniques employed to secure a higher rank for a page. The goal of SEO is to increase visibility and drive more traffic to a page by means of ranking high on the Google search engine. The methods used for a successful SEO plan are varied and include aspects like:
Technical
Creative
Analytical
In other words, SEO is an amalgamation of all these processes and aims at optimizing a website. A vital element of a successful SEO strategy is to ensure that your website is structured in a manner that makes it easy for users. After all, for actual conversions to take place, your website has to offer relevant and informative content that is of help to users. Isn’t it?
SEO is made up of a number of vital ingredients and each of these is essential to attain the best results. The optimization technique when applied collectively can make a huge difference to your website’s performance!
On-page SEO:
On-page search ranking includes components that can be directly controlled by the publisher. They impact your search ranking and can be changed by you over time. The on-page SEO components include:
Title tags
Headings
URL structure
Content
Inter-linking
Alt-text and more
Off-page SEO:
Off-page elements of an SEO include those that cannot be directly controlled by the publisher. These include elements like the domain authority that indicates the authoritativeness of a website.
Before we go further, remember that SEO only impacts organic search result and not paid search.
The importance of SEO for your business:
seo for business
First and foremost, let us understand why SEO has emerged to occupy an indispensable role in the domain of search marketing. Research and data clearly indicate that search forms a major part of both offline and online economic activity. Being able to rank higher on search pages can immensely boost the business potential of a company. This makes search engines a critical channel through which a business can reach out to its potential customers. There are other means also to gain visibility like social media platforms. However, search engines are the dominant tools that can draw bulk traffic to a page.
This implies that developing a website that can be recognized by a search engine is of utmost importance. The planning and structuring of a website should be done with a focus on search engine requirements. It is only when a page is ranked high on search engines will you be able to reap the benefits of enhanced visibility.
In this regard, the search query also plays a crucial role. The search query is the phrase that users type to reach a website. This phrase is of immense value and it has the potential to drive potential customers to your page. If a search phrase is successfully able to draw people to your page, your business will gain visibility, revenue and exposure.
The above facts clearly indicate that SEO can have a significant impact on your business. SEO is considered as the primary marketing channel and with the right SEO strategy, you can take your business to new heights of excellence. Listed below are some of the ways in which SEO can positively help your business.
SEO enables your brand to gain visibility:
The simple fact of being able to appear high on the Google search engine can be beneficial for a business. When users notice that your website continuously ranks for specific keywords, they are curious to know more about your business. Moreover, the process of repeated appearances on a search engine can garner visibility of your brand.
SEO adds credibility to your brand:
Users have the tendency to judge a business based on the ranking offered by Google. This is not a conscious decision but people often trust Google for providing relevant business sources. This means that if your website is able to secure a higher rank, the probability of people trusting your business is higher.
SEO drives traffic to your page:
By implementing the right SEO strategy, you can draw potential clients to your page. Online Marketing offers a broad platform and enables your business to cater to a wider audience.
SEO can help achieve positive ROI:
SEO is considered as the most rewarding marketing tool. SEO is an investment that can reap rich results within a short span of time.
SEO helps you to understand your customers:
An added benefit of SEO is the valuable insight about customer behaviour that it offers. With Google Analytics, you can get useful information about your customers. This includes facets like, what they search for, the region they belong to, the language they use, the day and time when they are most active and much more. An assessment of this data can enable you to implement more effective techniques and make informed business decisions.
Developing an effective SEO strategy:
seo strategy
While developing your strategy make sure to:
Build a strong website structure and offer seamless navigation to enable search engines to index your page quickly
Emphasize on offering positive user experience to draw repeat visits to your website
SEO is get more info all about equipping your website with features that enable a search engine to easily locate your page.
The Google search engine is indeed smart and the primary goal of any search engine is to make relevant information available to the users. If your page is placed high on the Google search engine, your business gains visibility and higher conversions.
Again, your website may have all the relevant content and information. But if Google fails to locate it, you get minimal visibility.
This is where SEO can come to your rescue!
With the right structuring of your website and an SEO plan, your business can immensely benefit. Over the years, the SEO techniques have witnessed various changes. The evolution process of SEO has seen transition to different phases and the methodologies that worked in 2004 might not work in 2017. Change appears to be the only constant in the world of SEO. Online marketing is increasingly becoming competitive and therefore, companies who are implementing the right SEO strategies definitely have an advantage over those that are not.
The functioning of a search engine:
crawler
In this section, we will look at the manner in which a search engine operates. This will help you develop a better understanding of the entire process and frame effective SEO strategies.
Search engines yield results by carrying out the following functions:
Web Crawling
Indexing
Ranking
The process of crawling involves acquiring data about a page. It includes a thorough scanning of the website and collection of all the details like the content, keywords, titles, images and more. Crawlers also search for additional information like the layout of the page and links.
In simple terms, crawling may be described as the process in which the search engine scans through the page to look for the most relevant link. In this regard, the links play a key role. They enable the crawlers and spiders to access the billions of interconnected documents existing on the web. The information of the pages is then stored in databases and used when required.
Indexing involves the collection of all the data and storing them in a database. There are massive storage centers for the billions of pages that are yielded in search queries in a matter of seconds.
The final step includes the search results that display the most relevant document that the engine is able to retrieve. The primary goal of a search engine is to provide the most relevant result. Pages are ranked not only by their relevance but also popularity.
Determining the relevancy of a page:
Relevancy is much more than just the presence of the right keywords and content. Over the years, the techniques employed by search engines have evolved and better methods to determine the relevancy of a page have been found. At present, various factors are employed and influence the ranking of a page.
In this context, the popularity of a page plays a critical role. It is assumed by search engines that pages that are popular have relevant information and are more useful to users. Since the target of a search engine is to offer user satisfaction, popularity is a key determinant. However, the elements of popularity and relevance are not merely determined manually. Rather, search engines make use of algorithms that consist of a number of variables.
Understanding your audience:
An essential component of building a successful marketing strategy with SEO is to gain an understanding about your audience. A key to success in SEO is to build a website not for a search engine but for users.
As mentioned earlier the primary goal of search engines is to yield a result that is useful to a user. This means that understanding your audience and developing a structure and content that serves their need is the first step towards success.
People perform search for the following three reasons: